The Sweet Adventure of Alpenliebe Crew

Nowadays, kids connect with everything via technology, yet lack an authentic connection with their surroundings. Alpenliebe, a brand that embraces togetherness, initiated a cartoon series provoking the endless imagination of kids to let them understand the true meaning of connection in life.

Putting love and connection at the core, we metaphor them as a treasure that the main characters have to look for to conquer their challenge.

That metaphor shaped the storybook world, the character design, and the emotional tone of the episodes.

“Treasure is not something too big or too far that we have to pursue in this world; it is the smallest act of love that starts from within.”

In an enchanted village, the Holly Lolli Stick gives life to the land and the Merry Jelly Pearl calms the sea. Their power has kept the bond between land and sea strong, and is now entrusted to Alpi.

When both treasures begin to lose their luster, Alpi gathers Mou Mou and Mr. Bunny to restore their magic. Along the way, trials test their friendship and unity, revealing that true magic lies in the love and care they hold for one another.

The adventure moves from wonder to conflict and back to harmony, turning each episode into a small lesson about care, teamwork, and connection.

• Alpi — The Leader. Initiates solutions for the team; his magic heart spreads love to others.
• Mr. Bunny — The Diplomat. Talks to ocean creatures and understands Mou Mou; carries a Jelly Watch with jelly shots.
• Mou Mou — The Supporter. A team of three who communicate through “mou mou”; carries a Magic Bell that can duplicate things.

As the two treasures weaken and the village is damaged, the team’s first challenge is overcoming a disagreement before their journey can begin.

Crossing a forest fire, the crew helps a Little Deer and confronts Tiger, whose fire-breathing caused the devastation.