The Digest-Fairy Gang

When it comes to children’s digestion, knowledge should be delivered in friendly storytelling to be easily absorbed. Bio-Acimin, a brand providing solutions for digestive problems of kids, launched a TikTok channel to help kids have a “healthy tummy”.

In Digest-fairy Land, Gold+ and Fiber have different characteristics but share the mission of maintaining a healthy stomach. Through daily funny stories, mums and kids explore ways to keep digestion in good condition.

• Fiber — a humorous, wild and laughing Digest-fairy who does not like “hard” problems or boring things.
• Little Girl — a kid who loves trying new food in town and accompanies Gold+ and Fiber in helping other children develop healthy digestion.
• Gold+ — the careful, mature and cautious leader of Digest-fairy Land.

The content combines educational and entertaining angles around digestion.

Short-form stories made the topic easy to absorb, so the brand could teach healthy habits without losing the playful tone kids respond to.

Everyday situations became short, relatable stories for mums and kids.

Gold+ and Fiber rescue Little Girl from bacteria in an entertaining fairy-story sequence.