Integrated Marketing Communications · 2024
Cetaphil 3-Layer Moisture Coat
for Cetaphil
A campaign introducing Cetaphil’s 3 Layers of Moisturizers technology for sensitive skincare.
- Client
- Cetaphil
- Role
- Copywriter
- Year
- 2024
Credits
- Agency
- AnyMind
- Creative Director
- Mai Tran
- Art Director
- Ha Dung
- Designer
- Man Quoc
- Senior Copywriter
- Quan Vu
- Copywriter
- Nguyen Thu - Bao Ngoc
- Account Manager
- Sally Huynh
- Senior Account Executive
- Tran Anh Tu
01
Recognition
- MMA IMPACT Vietnam 2025
02
Background
To strengthen its leadership in sensitive skincare, Cetaphil launched a breakthrough campaign spotlighting its “3 Layers of Moisturizers” technology. The idea blends dermatological science with lifestyle insights, connecting omnichannel from HCPs to influencers whose voices share relatable content with end users, with the aim of product trial and conversion from competing brands.
03
What brand says
OOH teasing introduced the 3-Layer Moisture Coat as a visible, ownable expression of the product technology.
04
What HCPs say
An HCP edutainment series translated dermatological expertise into approachable content.
05
What influencers say
Creators brought the product experience into everyday skincare routines and conversion-focused stories.
Selected work by Thu Nguyen.
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