Integrated Marketing Communications · 2025
MY OWN GREATNESS
for Techcombank
Techcombank not only accompanies each individual but also the whole nation in achieving greatness.
- Client
- Techcombank
- Role
- Copywriter
- Year
- 2025
Credits
- Agency
- ClickMedia
- Creative Director
- Thinh Nguyen
- Senior Art Director
- Nguyet Minh
- Senior Copywriter
- Mai Van
- Copywriter
- Nguyen Thu
- Senior Account Manager
- An Ngo
- Account Executive
- Bao Nhi - Bao Ngoc
- Producer
- Thuan Le
01
Background
2025 marks the milestone that Vietnam enters the Era of Rising. As an enabler, Techcombank not only accompanies each individual but also the whole nation in achieving greatness.
02
Idea
My Own Greatness is a motivational campaign built on the belief that greatness is a collective journey where every individual strives to perform their best in their own part, to elevate the nation toward its most extraordinary version.
03
Photoframe
A participatory portrait system that lets people frame their own journey toward greatness.
04
AR filter
The campaign frame extended into an AR experience for personal stories and social sharing.
05
Inspirational Video Series
Seven profiles, each highlighting a different “greater journey”.
06
Music Video
Tiến Tới Ước Mơ 2 — Soobin ft Rhymastic & SlimV.
Selected work by Thu Nguyen.
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